Starbucks
Major brands and PR agencies use Factmata to track crises and reputational threats that could cause future brand harm. In 2020, we tracked narratives around Starbucks close to the US elections.
Threat Monitoring
We provide ROI to brands and agencies by helping them track harmful narratives, and suggest counter-narratives that reach millions of impressions and measurably reduce the threat level of damaging narratives
On 10th August 2020, we identified a growing harmful narrative related to Starbucks funding police foundations at the same time as the Black Lives Matter movement
We also saw narratives linking Starbucks to liberal bias grow in number and popularity.
its like when they used to act like starbucks was this really fancy thing that only blue state people did with their pinkies stuck out, while red staters only drink coffee that looks like a bucket of mud, ordered from marge at the local diner with an analog cash register https://t.co/Z1oOZBed4G
— Oliver Willis (@owillis) August 10, 2020
For example, multiple bot accounts were spreading stories about a Seattle protester saying it was "OK to destroy Starbucks as part of the riots due to their liberal bias", and multiple narratives around how "people who fight against modern fascism also drink at Starbucks".
We found a major fake news story about “Blue Lives Matter”. This is where people were claiming there was a secret Blue drink Starbucks employees knew how to make that would poison police officers.
